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The Hard Truth About Hair Washing with Hard Water

The 85% of Americans who shower in hard water could be doing more follicular damage than they think.

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By: Lianna Albrizio

Associate Editor

Heat styling tools, brushing, chemical coloring, the elements, under-washing, over-washing and skipping the six-to-eight-week threshold for trims are the myriad ways consumers damage their hair every day. But Fresha is pouring on another overlooked culprit: hard water. The booking platform says as high as 85% of the US has hard water. Major cities like Indianapolis, Las Vegas, Minneapolis, Phoenix, San Antonio and Tampa are notorious for having the hardest water in the country, says the platf...

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